I've worn Black Honey forever. It's one of the few shades that I purchase again and again. There are two reasons I've bought it so often - it's a beautiful shade I wear alot, and then I keep losing it- I just found one yesterday in the back of a storage closet. It had to have been from at least 3 years ago, judging by the other items it was found with...does that make me a cosmetic archaeologist? Now I keep it in my car because that way I always have a lipstick. Because it is sheer it can be applied without a mirror, so it's handy to apply while driving, almost like putting on chapstick.